Art Lipo
Industry: Plastic Surgery
Duration in Business: 18 years
This case study highlights Contenu’s expertise in transforming brands through strategic marketing initiatives and comprehensive digital solutions.
- ReBranding
- Website ReDesign
- Paid Ads
- Social Media Management
- Content production
- Email marketing
+197%
Leads growth
+176.37%
Website conversion rate
+25.3%
Time on site
- ReBranding
- Website ReDesign
- Paid Ads
- Social Media Management
- Content production
- Email marketing
+197%
Leads growth
+176.37%
Website conversion rate
+25.3%
Time on site
Before
The previous branding primarily focused on superficial aspects of plastic surgery The outdated website design lacked user-friendly navigation, making it difficult for potential clients to find information or engage with services. Additionally, the visual elements were not cohesive or reflective of the holistic approach the practice aimed to embody, leading to confusion about their core values.
Overall, these disadvantages created barriers to growth and positioning as premier service surgery center focused on transformative journeys.
- Focus on superficial aspects has limited appeal to clients seeking a life transformation
- Outdated website design made navigation and engagement difficult.
- Inconsistent visuals caused confusion about core values.
- Barriers to growth and positioning as a premier surgery center.
- Inconsistent branding prevented effective differentiation from competitors in the market.
ReBranding
Art Lipo’s rebranding highlights positive life transformations through physical changes, not just appearances. Hand-drawn flowers symbolize growth, while a warm color palette evokes positivity.
Light beams represent transformation, and crystals reflect healing and empowerment. The refreshed branding aligns with the deeper experiences clients undergo on their journeys.
Website Redesign
The redesign of Art Lipo’s extensive 1,300-page website modernized their online presence to better engage potential clients. The design aligns seamlessly with the brand’s new identity, delivering a clear and cohesive message. Simply navigating the site enhances the transformative experience potential clients are seeking. The redesign has already shown positive results, with increased engagement and client inquiries, demonstrating its effectiveness.
Figma
UI/UX design
Following the latest UX/UI trends, the site is now more intuitive and user-friendly, making it easy for visitors to find information
WordPress
Clean code development in WordPress
We created this website using clean code, which is essential for optimal performance and user experience. This approach ensures faster load times, easier maintenance, and enhanced security. The clean code structure allows for efficient future updates and scalability, making it simple to add new features as needed. It also facilitates collaboration among developers, minimizes vulnerabilities, and guarantees compatibility across various devices and browsers.
Additionally, our clean code is SEO-friendly, enabling search engines to easily crawl and index the site, improving its visibility and rankings. Overall, this solid foundation contributes to a high-performing, secure, and adaptable website.
Paid Ads
We implemented paid ads not only as a powerful tool for generating leads but also to engage potential clients at the top of the sales funnel. By building trust and credibility, effective paid advertising makes it easier to convert interested individuals into loyal clients. These ads educate audiences about the unique qualities of our business, fostering authority and familiarity.
By building trust and credibility, effective paid advertising makes it easier to convert interested individuals into loyal clients.
Social Media
We provide comprehensive support for content creation, management, and analytics across major social media platforms such as Facebook, Instagram, TikTok, and YouTube. Our team ensures that your brand is represented at its best with highly engaging, tailored content that resonates with your target audience. We deliver multiple, customized assets across these networks, strategically designed to maximize impact and reach. Through careful management and data-driven insights, we help you maintain a strong and consistent presence that drives results.
Email marketing
At our agency, we take email marketing to the next level by crafting beautiful, visually engaging emails that captivate your audience. We utilize AI-powered automated journeys to ensure that every message is perfectly timed and personalized for maximum impact. Our team is constantly implementing updates and improvements, staying on top of the latest trends and technologies to ensure your campaigns are always optimized for success. With us, your email marketing is both artfully designed and intelligently executed.
Creative Content Production
At our agency, we leverage years of production experience working with national brands to create top-quality content that stands out. Our expertise ensures that every project we deliver is crafted to the highest standards, combining creativity and precision. From concept to completion, we take pride in offering exceptional content as a core part of our service
Testimonials
Dr. Thomas Su
I cannot say enough good things about Dr. Su and the staff at ArtLipo! Not only are my results INCREDIBLE, the care I received from first contact all the way through my three month follow-up has been phenomenal!
For anyone thinking about contacting Dr. Su’s office for information, I highly encourage you to not wait. It’s been a life-changing experience for me!
